We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for healthcare brands to place higher value on their own lists and available analytics to understand who customers are and how they interact with the brand’s website.
You already know how important digital is within the mix of financial services marketing channels. With resources like eMarketer substantiating that digital advertising will continue to grow and take dollars from other areas, like direct mail, staying on top of digital strategies is more important than ever.
Truth be told: there are few things I love more than a brilliant piece of advertising. (Added bonus if it makes me chuckle.) Super-creative spots – whether I find them in a magazine, on television or in a social media stream – get me excited. The more clever they are, the better… and the more likely I am to think to myself, “I hope whoever thought of that got a big, fat raise.”
Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.
The evidence is overwhelming -- the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.