Tag: aep marketing

Just Released: Poll Reveals What Medicare Consumers Were Thinking at Start of AEP

Just Released: Poll Reveals What Medicare Consumers Were Thinking at Start of AEP

During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.

Lawsuits Against CMS Likely to Disrupt Already Chaotic Upcoming AEP Season

Lawsuits Against CMS Likely to Disrupt Already Chaotic Upcoming AEP Season

The combination of CMS rule changes, financial pressures and the distraction of the hotly contested presidential election were already creating anxiety for payers as they prepare for the 2025 AEP. Now, you can add to the mix the uncertainty stemming from a series of lawsuits against CMS. As these lawsuits continue a trend of disruption facing the healthcare industry, here's what healthcare marketers should keep in mind.

2024 Medicare AEP Shopping Experience: Consumer Insight Survey

2024 Medicare AEP Shopping Experience: Consumer Insight Survey

With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.

The 2024 Medicare AEP: Winners and Losers by Plan Enrollment 

The 2024 Medicare AEP: Winners and Losers by Plan Enrollment 

Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.

The AEP Check-In: Trends We’re Seeing in Medicare Buying and Switching

The AEP Check-In: Trends We’re Seeing in Medicare Buying and Switching

At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.