FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list.
FYEGUY held the top spot (in terms of percentage growth) for the week ending 5/30, building Likers on the back of two strong back-to-back promotions. Amazon.com Music & TV bested the mall chain last week with a Liker-threshold contest that offered a big Father’s Day discount on “ESPN Films: 30 for 30 Limited Edition Collector Set” if the site attracted 32,000 fans (which it did). And then this week, FYEGUY moved back ahead with a hot Lollapalooza promo.
However, this week also saw Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.