The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.
When Delta released details about its revamped SkyMiles program, online conversations really took off (pun very much intended)… but not in the direction Delta hoped. Here's a close look at what happened and what co-brand credit card marketers can learn.
Our Financial Services Marketing Team evaluates marketing materials American Express used in marketing two distinct products – a checking account and a credit card – as a bundle. We make note of the strategies and tactics that work and identify a few details that still need to be ironed out.
A new checking product from Amex meets the demands of Millennials – digital-first, rewards, ease of application and use, transparency, account integration and no need to step into a branch -- and points to emerging marketing best practices other FIs can borrow.
It’s no coincidence that both Chase and American Express rolled out premium card product enhancements this summer. Here’s a look at marketing that reflects possible motivation and strategy from these issuers.
A look at two of the leading providers of corporate payment cards, including messaging, value propositions and social media marketing. Here’s our take on these competitors from a financial services product and marketing perspective.
Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.
Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.
Subscriptions services are having a moment. Here, we dive in to how credit card issuers are capitalizing on this trend, particularly as it relates to streaming media. Includes examples of credit card reward offers from top brands!
See why – when hotel occupancy has plunged and is expected to remain well below last year’s rates – American Express flipped *on* the DM switch for its Hilton Honors co-brand credit card.