A new checking product from Amex meets the demands of Millennials – digital-first, rewards, ease of application and use, transparency, account integration and no need to step into a branch -- and points to emerging marketing best practices other FIs can borrow.
See why – when hotel occupancy has plunged and is expected to remain well below last year’s rates – American Express flipped *on* the DM switch for its Hilton Honors co-brand credit card.
With its Shop Small campaign, American Express is recognizing – and acting on – consumer sentiment pointing to the value they place on local businesses and their desire to help. Here, our financial services marketing team details the strategy behind the campaign and the tactics it deploys.
New marketing shows Amex has a strategy in place to improve acceptance stats and perceptions.
While Amex Express Checkout certainly isn’t the first online payment solution, it does offer one distinct benefit: users can complete their purchases by simply entering their American Express account login.
The affluent are extremely marketing savvy, so for financial services companies to be successful within this segment, products and services need to be aligned with the audience’s expectations.
One thing is clear: issuers are not sitting idly by post-Durbin. Instead, they are finding new and innovative ways to give their customers rewards that are engaging and valuable.