Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.
Right now, since telehealth isn’t covered by many health plans, it can be a point of differentiation in a time of great competition in the healthcare industry. As a result, Anthem not only directly promotes its telehealth benefit via its websites, but also works to educate its members (and others) about telehealth via several other channels.