The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content. Recently, Ipsos research captured our attention with its updated insights on the value of Boomers to brands, […]
Female Super Consumers are highly represented in the general population. Because of the segment size and efficiencies of scale, effectively marketing products that meet their needs – while successfully engaging with them – can pay off.
Ipsos Chief Insights Officer Dr. Stephen Kraus remarks that Gen Xers have been “long over-looked and under-estimated.”
As the Baby Boomers are entering retirement age and beyond, we’re coming to know a different kind of senior – one who’s physically active, adventurous, self-reliant and tech-savvy. Here's what it means for your Medicare marketing...
Seniors and boomers do rely on the Internet for information… a fact that ought to cause marketers in all sectors, including healthcare, to reevaluate media and content outlets for their direct-to-consumer (DTC) messaging.
The first of the baby boomers will turn 65 this year. The generation that through the decades boosted sales of the Slinky, bell-bottoms, minivans and then luxury sedans, is entering a unique life stage, and companies have begun the process of quietly renovating their product lines to adapt.