Tag: bank marketing

Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video

Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video

Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.

How FIs Celebrate Customer Milestones and Build Loyalty

How FIs Celebrate Customer Milestones and Build Loyalty

Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.

The Metaverse Will Transform the Financial Services Customer Experience

The Metaverse Will Transform the Financial Services Customer Experience

To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the metaverse.

Spilling the Tea: Fintech and Bank Marketing Envy

Spilling the Tea: Fintech and Bank Marketing Envy

Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.