As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
As you prepare for a productive 2020 full of tried-and-true approaches and a healthy dose of fresh opportunities, we hope our Top 10 financial services marketing blog posts can be both instructive and inspirational.
While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.
Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.
Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.
Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!
We looked at social media profiles of some top banks to see what brand followers find most engaging. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.
In a report to stockholders, Bank of America's CEO pledged that Bank of America would continue to drive responsible growth by making smart decisions based on customer needs and attitudes. And the bank is already delivering on this customer-centric focus in a number of tangible ways.
Super Bowl ads tend to be epic or wacky. These days, consumers may not want their financial companies to be either. Epic can be an overpromise, and wacky can come across as flip. For an industry still taking heat for the Great Recession, finding the balance of “play it safe” while still being memorable is key.
Two financial institutions have increased their focus on social media and have elevated the visibility of their activity on social channels, and both plan to work on social predominantly out of Charlotte – which could soon lay claim as “the big bank epicenter for social activities.”