In an effort to gain traction against larger competitors, Barclays US is launching co-brand credit cards and BNPL options. Take a look at how the brand's offerings and strategy compare to others in the industry.
Launched in 2008, Barclays Visa Black Card never stopped struggling to overcome bad reviews and lackluster performance. The problem felt by many was that the benefits simply didn’t justify the $495 annual fee. But rather than abandon the high-end market, Barclays overhauled its product and even introduced two more: its new Luxury Card portfolio centers around a new and improved Black Card, as well as a Titanium Card and a Gold Card.
Since the current campaign touts “the NEW Visa Black Card,” we were curious to see how Barclays has updated the product.