BlueCross BlueShield of Western New York Raises Bar on Packaging and Merchandising of Member Discount Program
Member discounts aren't unique, but what is distinctive here is the packaging and merchandising of the program, which does a nice job of making the company’s tagline – “Healthy changes everything” – both actionable and accessible. The neat blue boxes also have the potential to serve as a retention tool for existing members…. and a recruitment tool for prospective members.