Tag: Best Buy

All signs suggest that gamification, the act of leveraging game mechanics and psychological motivations to engage audiences, is here to stay. Gartner Research recently released a study predicting that by 2015, 40 percent of Global 1000 corporations will use the process as the “primary mechanism to transform primary business opportunities.” With Facebook still acting as a critical and central hub for social media marketing, brands are using the platform to implement gamification and drive results. Rue La La, Dunkin’ Donuts and Best Buy are a few of those brands doing it successfully.

As a modern marketer, I have been aware of and following QR codes for a couple of years – I was interested when Esquire did an entire issue earlier this year featuring QR codes – one feature with 30 “must have” items for every man included QR codes that would take you to styling tips for that item and where to buy them. Interesting, but not particularly compelling to me – a woman who has given up on styling her husband. QR codes popped up occasionally on movie posters, in hipster magazines and in handful of other pubs. I read articles about their functionality and their failures and occasionally pondered for which of my clients QR codes might work. But that was as far as it went. Until pennant fever overwhelmed me.