With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.
As Buy Now, Pay Later (BNPL) continues to boom, more financial institutions are taking aim at the feature. To support this, Payment Systems for Credit Unions (PSCU) recently launched a solution that will allow the roughly 2,400 credit unions they serve to provide BNPL options.
Our experts describe how to prioritize quality content, use your expertise to answer questions people ask and benefit from key content structure fundamentals. And just as importantly -- we share a few mistakes you'll want to avoid!
Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.
With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. Offering a frictionless way to immediately convert prospects, these funny squares are now CTA staples in marketing materials. Here's how financial services marketers can get the most from them.
Bitcoin trading platform BlockFi entered the competitive rewards credit card scene in an unexpected way. Here's a look at what brands can learn about product launches from the approach.
"Buy Now, Pay Later" marketing can create opportunities for credit card issuers to compete with fintech brands offering installment options at POS. These best practices from our financial services marketing team can get you started.
Whether your customers and prospects are viewing your advertising on desktop or on mobile, a recent study showed certain online ad formats are not well received (to put it mildly). It makes use of digital advertising best practices extremely important.