Tag: black friday

In the 10 days leading up to Black Friday, the biggest retailers on Facebook - those with the most Likers - grew their fan bases by an average of 10%. Respectable. But more aggressive retailers on Facebook grew their fan bases at twice that rate! Through a combination of Black Friday and other seasonal offers, discounts, contests, games and simple “Like us” pleas, the top 10 fastest growing retailers on Media Logic's survey list saw their Liker bases soar by an average of 20% between 11/16 and 11/26/2010. Full article and supporting data.

This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic's Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9's Britt Godshalk. Watch the interview on Capital News 9