Tag: Bulgari

Each week we highlight the biggest jumps of Media Logic's Retail Social Juice Index (RSJI) and review the social tactics top-performing brands have utilized to earn positive engagement spikes... or sometimes, the campaigns that backfired. Winning strategies are often successfully replicated by a number of brands over a wide range of industries. Our analysis of this week's top-moving brands reveals four tips to consider for your brand's social marketing strategy. Tip #1: Capitalize on Seasonal Opportunities. Make Them Relevant to your Brand DSW snagged the RSJI's top spot with a flash promotion in honor of Mother's Day. With this "Shoe Frenzy," which offered a special surprise to every liker who gave mom a shout-out on the DSW Facebook page, the brand earned a 411-point spike!

Bulgari topped Media Logic's Retail Social Juice Index (RSJI) Big Movers This Week proving yet again that likers the world-over love to see beautiful women in beautiful jewelry. Despite its closed Facebook timeline and a week-long lapse in updates, the luxury jeweler earned a major spike — from 3 to 179 — by posting photos of international actresses sporting Bulgari. Diapers.com made its first appearance on the Big Movers This Week with a successful giveaway of... what else?... diapers! The brand posted to Facebook, promoting the sweepstakes and earning its highest level of engagement in more than two months. And it’s worth noting that this update, from a Friday, earned more than double the engagement of similar updates posted the subsequent Tuesday and Sunday — consistent with our research indicating that Sundays are the slowest days for retail brand pages!

The social media firestorm ignited by the decision by more than 100 sponsors to pull their ads for Rush Limbaugh’s radio talk show has finally begun to burn out. After an action-packed few weeks that brands like the usually-quiet ProFlowers and Sleep Number Beds shot to the top of Media Logic’s Retail Social Juice Index, scores have started to normalize.

Another week, another successful social promotion from DSW. The leading fashion footwear retailer earned the top two spots on Media Logic's Retail Social Juice Index “Big Movers This Week” and the highest score among all brands – 724! The brand continued its streak of generosity by offering a special prize to every fan who correctly predicted the winner of the Super Bowl, and likers responded by passionately expressing support for their favorite team on the brand’s Facebook wall. The next day, DSW offered likers a free clutch handbag with a purchase, earning a myriad of wall posts, comments and likes… as well as more than 13,000 new fans in one day! Also jumping on the Super Bowl bandwagon were some unexpected brands—jewelers Bulgari, Pandora and Ice.com.