Tag: Buy Now Pay Later

Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.

As Buy Now, Pay Later (BNPL) continues to boom, more financial institutions are taking aim at the feature. To support this, Payment Systems for Credit Unions (PSCU) recently launched a solution that will allow the roughly 2,400 credit unions they serve to provide BNPL options.

In an effort to gain traction against larger competitors, Barclays US is launching co-brand credit cards and BNPL options. Take a look at how the brand's offerings and strategy compare to others in the industry.

As fintech Buy Now Pay Later options gain momentum, major credit card issuers are poised to compete. Here's a look at how they're trying to gain an edge and capture spend.

"Buy Now, Pay Later" marketing can create opportunities for credit card issuers to compete with fintech brands offering installment options at POS. These best practices from our financial services marketing team can get you started.