Earlier this year we told you about Cabela’s big splash for 2012: find the Ultimate Outdoor Team. With the high stakes of a 10-day hunting and fishing trip for two in New Zealand, we had high hopes it would grab the interests of a wide range of customers…And did it ever!
There are times to keep things simple, and there are times to go big. For our first social promotion of 2012 with Cabela’s, we all decided that a big splash was in order. How big? How about a 10-day hunting and fishing trip for two in New Zealand? How about the chance to appear on the Outdoor Channel?
FYEGUY and Amazon.com Music & TV have been fighting for the title of fastest growing brand the last few weeks on the Media Logic Top 10 Facebook Retailers list. FYEGUY held the top spot (in terms of percentage growth) for the week ending 5/30, building Likers on the back of two strong back-to-back promotions. Amazon.com Music & TV bested the mall chain last week with a Liker-threshold contest that offered a big Father’s Day discount on “ESPN Films: 30 for 30 Limited Edition Collector Set” if the site attracted 32,000 fans (which it did). And then this week, FYEGUY moved back ahead with a hot Lollapalooza promo. However, this week also saw Eddie Bauer beat both entertainment retailers at their own game with a music giveaway sweepstakes that drove a Liker spike of almost 16 percent.
We work hard at Media Logic to remain neutral in our reporting on the state of marketing for a social world. There is a lot of good news and a lot of great ideas to spread around. We don’t need to be hogs. And honestly, we think “rising Likers lifts all boats.” But we have to admit that it does feel pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too. Against some pretty mighty odds, FYE has been growing its FYEGUY social persona at a prodigious rate as of late. In our recent webinar, FYE Naked, we boldly predicted that growth wouldn’t stop – that it would spike. That prediction came true when back-to-back Facebook-based social promotions, Angry Birds and Tech N9ne, drove the big percent increase in Likers and our Zeitgeist & Coffeesm-managed social effort earned FYE the highest Facebook engagement score among 100 tracked brands.
Looks like Facebook is becoming basic gear for fans of the outdoors!
Cabela’s just added Media Logic to their roster of marketing partners to amplify their social efforts. With all the hikers, anglers and hunters on our team, we couldn't wait to get started!