Tag: Chrysler

March 15, 2011

Even When People are to Blame, the Brand is Responsible

Preventing mistakes like the infamous Chrysler F-bomb

When an individual representing Chrysler tweeted a derogatory remark about Detroit, a city Chrysler is invested in promoting, there was someone to fire, and there was an agency to let go. Still, at the end of the day, the public holds the brand itself responsible for its social media streams. Chrysler will take the brunt of the impact. As a result of the controversy, social media marketing takes a bit of a beating, as well.

February 9, 2011

Super Bowl Plus 60 Hours: What Do We Think About the Ads Now?

Since this was the year of the Social Super Bowl (or the Not So Social Super Bowl), Media Logic thought it’d be fun to do a (non-scientific and non-representative) analysis of how social media extended and amplified the ads a couple of days out. UPDATE: see related article in Advertising Age. We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to. Here's what we learned.