In 2014, “$0 plan premiums” dominated many of Medicare direct mail packages. In 2015, however, insurers focused direct mail on other benefits of their plans, using $0 plan premiums as a secondary proof-point. How did this play out in the direct mail packages of United, Aetna, Cigna and Kaiser? With help from Competiscan, we reviewed some of the direct mail tactics used by each of these insurers.
The results of our new survey, conducted in collaboration with Competiscan, point to ways that insurers can improve the member experience and prepare for future open enrollment periods.
Now that open enrollment for the second year of ACA is in the books, Media Logic has teamed up with Competiscan to see how healthcare consumers shopped and to learn what motivated them.
Results of a survey Media Logic conducted with Competiscan in the weeks just prior to open enrollment indicate that although 61 percent of those enrolled in health plans via state or federal exchanges are satisfied with their health plans, 61 percent also “plan to or may” shop for new plans.
Amex has done what it does best: take tried and true banking product structures and add relevant messaging and a spin. This particular spin extends the appeal of the product to the un/under-banked, the target demographic, at a time when prepaid has become one of the fastest-growing products in the payments industry.
Square was the first to introduce a combo mobile card reader and app. Since it arrived on the scene, issuers – including Bank of America and U.S. Bank – began offering similar services. But Capital One might be the only issuer using the same sub-brand for its payment reader as it does for its payment products. By calling it “Spark Pay,” the bank elevates its overall sub-brand offering and shows that Capital One’s more than a small business payment provider: it’s a complete small business banking solution.
Recent customer email communications from Wells Fargo Bank reveal a new service from the bank called "On Your Time," which allows customers to set-up an in-branch appointment to meet with a banker. We think it’s noteworthy for a number of customer-centric reasons.