Tag: consumer habits

What’s behind Gen Z spending? PYMNTS posits it may be the availability of discretionary income, since Gen Z “expects to spend just 20% of their income on housing” — far below other generations. However, Gen Z is also most likely to identify "splurging on nonessentials" as a financial stressor.

Some COVID-related marketing adaptations are here to stay. How can merchants and card issuers adapt? Media Logic shares how consumer preferences for digital-first products and services may impact card issuers’ acquisition, retention and usage efforts.