In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
We connected with Medicare members across the U.S. to dive deep into their experiences — uncovering what they love about their plan benefits, what's holding them back from using them fully and how payers can better communicate to keep them informed and engaged. Our latest Consumer In Sight survey reveals important takeaways that can help healthcare marketers refine their strategies to improve member satisfaction and retention.
For-profit national health insurers have long dominated the market. And yet, there are hundreds of regional and local health insurers that continue to find success. How and why both co-exist is driven by the mindsets of the consumers they serve. We looked into how consumers view national and regional/local insurers – their perceptions, expectations and preferences. Here's how plans can leverage those when positioning their brands.
When it comes to creating marketing strategies that target older adults, it is crucial to have insight into their media habits and preferences. Understanding how older adults consume and use media is key to creating acquisition and retention strategies. We recently conducted our seventh annual survey to gain insight into the media preferences of older adults in 2024. Here are the survey responses and marketing implications that stood out to us.
PYMNTS says faster payments are a win-win for consumers and merchants in travel and hospitality – and an area where traditional payments may yield to innovative digital solutions.
Even though its youngest members are still being born, Gen Alpha has the attention of financial institutions, card issuers and others in the payments space. These brands want to be prepared to attract these future consumers, and there's a lot of work to do.
When we make marketing decisions, we like to do so with facts to support us. That's why we decided to go all in this year, launching our Consumer In Sight research team to regularly get input right from the audience itself. These surveys are a pivotal part of our collaborative, cross-team approach that is designed to continually spot new opportunities and generate innovative ideas. Check them out.
A recent Ipsos report explored what Gen Z really desires — such as a longing for stability in a post-pandemic world— and identified key needs that can inform marketing efforts. Our team examines the findings to understand how you can best speak to and serve this generation.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors about their sense of well-being, sources of concern and plans to meet their goals for the year ahead.
Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.