My Blogging To-Do List: What’s on Yours?
As a Conversation Manager, it’s my job to be completely entrenched in all things social. I’m constantly researching new tools, updating myself on the latest trends, and berating my husband for not having a Facebook account exploring the pros and cons of different platforms, features and updates. At the end of the day, I take everything I know and use it to help my clients be the best “at social” they can be. Sometimes I forget that not everyone is as engrossed as I am. Sometimes, when new or potential (or even old) clients come to Media Logic for help, I’m reminded that some people don’t really know that much about Twitter, Facebook or YouTube. And you know what? That’s totally fine (and why we’re here!). Just this past week, in fact, I met a new client who wanted our help with starting a blog-based community site. Trouble was, he didn’t really know that much about blogging in general. To help get the ball rolling, I started compiling a list of best practices and guidelines that immediately came to mind.
Looking to develop new leads for your business?
Wondering why new visits to your website are declining even though you use Twitter and have a Facebook profile or fanpage?
Are you blogging?
According to the State of Small Business Report from Network Solutions in conjunction with the University of Maryland School of Business (with a tip-of-the-hat to HubSpot for featuring data from the report on their blog), fewer than 40% of U.S. small businesses blog about their area of expertise. Let’s rephrase that: nearly 60% of small businesses are leaving their content on the table. And by “on the table,” I mean nowhere to be found.
So why should you care?