Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.
Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Consumers' economic concerns translated into high interest in card-linked offers, with 97 million cardholders tapping them at the end of 2023. PYMNTS reports that discounts and rewards drove much of this interest and even influenced spending decisions.
Female Super Consumers are highly represented in the general population. Because of the segment size and efficiencies of scale, effectively marketing products that meet their needs – while successfully engaging with them – can pay off.
Community banks and credit unions are gaining ground when competing with national banks for credit card customers. What benefits/features could help them build momentum? Data from Elan and PYMNTS points to account alerts, autopay, websites and apps as key opportunities.
If best practices, tip sheets and examples from top brands are your love language, you’ve come to the right place! While closing out the year and setting yourself up for success in 2024, we invite you to lean on the expertise of our team, as shown in our most popular posts of 2023.
When Delta released details about its revamped SkyMiles program, online conversations really took off (pun very much intended)… but not in the direction Delta hoped. Here's a close look at what happened and what co-brand credit card marketers can learn.
Some FIs exclude direct mail from their campaigns, but that’s a mistake. Multi-channel campaigns work best, and DM makes considerable and reliable contributions to those efforts.
Noticing that cred.ai’s acquisition success may not be as robust as its portfolio goals, we reviewed its website for opportunities to strengthen its acquisition marketing. Our suggestions better support conversions – and have broad application to fintech marketing in general.
Young affluents -- ages 25-50 with $100K household income -- are a priority for financial services marketers, and these takeaways from recent research by Media Logic can be used to guide credit card marketing communications targeting this segment.