Marketing in times of crisis? The question of whether it is appropriate can have multiple answers. Understanding and planning for the impact on your overall brand, both in the short term and long term, should be explored.
Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
After marathon bombings, Boston hospitals serve as models for how important social media can be for healthcare systems in times of crisis.