USAA Labs appears to be doing some really good work. However, the brand is not doing a good job at marketing its own product, representing a missed opportunity to harness customer interest and advocacy.
Wells Fargo used Facebook and Twitter to share "Tip Jar" posts, which asked fans and followers for their suggestions on select financial topics. The effort illustrates something critical about social media marketing: it doesn’t have to be difficult or complicated. Sometimes, the best approach to engagement can be the easiest… a simple invitation to a relevant conversation.
The June special issue of Fast Company featured "The 100 Most Creative People in Business". The section about JP Morgan Chase Foundation's President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.