Brides vs. Bikers: Valentine’s Day Social Media Battle of the Sexes
There are two new contenders for the title of most social brand this Valentine's Day, and the battle couldn't be more Venus and Mars. In this corner, donning white satin and lace trunks, we have David's Bridal, whose "Share the Love" contest has propelled the brand into the top ranks of Media Logic's Retail Social Juice Index (RSJI). In the opposing corner, sporting zippers, buckles and black leather, we have J&P Cycles, a biker brand that runs a little rougher.