Tag: digital marketing strategy

Google Search Updates and What They Mean for Healthcare Marketer’s SEO and Content Marketing

Google Search Updates and What They Mean for Healthcare Marketer’s SEO and Content Marketing

In the ever-evolving landscape of digital marketing, staying updated with the latest changes in Google's search algorithms and features is crucial. The first half of this year has seen significant updates from Google, each with implications for search engine optimization (SEO) and marketing strategies. Let's dive into these changes and understand what they mean for healthcare marketers and SEO professionals.

Digital Marketing Trends for Today’s Medicare Population: A Conversation with Our Experts

Digital Marketing Trends for Today’s Medicare Population: A Conversation with Our Experts

Considering the tech savviness of today's senior population, it's no surprise that digital marketing took center stage during the 2023 Annual Election Period (AEP). We recently sat down with Media Logic's Angela Chiuchiolo, Director of Digital Strategy, and Josh Martin, Healthcare Group Director, to dive deeper into digital Medicare marketing: what's trending, what's challenging and what teams should start anticipating now.

Marketing Best Practices to Drive Digital Top of Wallet Status

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.

3 Insights for Effectively Marketing to Seniors

3 Insights for Effectively Marketing to Seniors

Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.

Senior Media Preferences Are Evolving

Senior Media Preferences Are Evolving

Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.