Can Healthcare Insurers Use the S-word in 2015 Marketing Campaigns?
Being candid in your marketing messaging – “Do you know about subsidies?” – may give insurers a better chance at persuading consumers to take a look at what’s available.
Strategies for Retention of Health Exchange Enrollees Are Already Critical
Is it too early to talk about building retention, generating loyalty and encouraging advocacy? Absolutely not. And the credit card industry provides a great analog for customer communications in this new health exchange era.
Public Education Campaigns in Healthcare: Better Health and Bottom Lines
Memorability is important from a marketing standpoint, of course, but what else matters to hospital and healthcare marketers?
Direct-to-Consumer Marketing for Healthcare Reform: Ready for Several Conversations?
Under the Affordable Care Act (ACA), Americans will have new decisions to make about their healthcare coverage.
Does Your Healthcare Marketing for Boomers and Seniors Include Web and Mobile?
Seniors and boomers do rely on the Internet for information… a fact that ought to cause marketers in all sectors, including healthcare, to reevaluate media and content outlets for their direct-to-consumer (DTC) messaging.