Did you see the fast and furious fun in Scholastic’s Twitter stream this afternoon? @Scholastic played a game called #titletuesday for an hour, striking upon one of the most engaging Twitter giveaways I’ve seen.
In preparing for the highly anticipated Missoni for Target launch, Target “hired” a rather curious brand advocate: “Marina,” a doll. Yes, you read that correctly. The blogger Marina describes herself as “a real doll [with] joints, hinges and all!” A blog -- ‘all the way up here’ -- written by Marina promotes the introduction of the Missoni brand at Target. The doll writes about her porcelain skin and hollowed body. However, it seems as though the savvy social media minds at Target are behind this fashionable “it” girl who promoted the September 13th launch of Missoni at Target. The Tumblr account, which popped up in the blogosphere on April 5th, is primarily devoted to sharing information about the Target- Missoni collaboration. However, Marina also blogs about her home country of Italy, her excitement in moving to the big city of New York and her favorite fashion trends (particularly stripes, the pattern which adorns a majority of the Missoni lines) --all seen from the eyes of a doll. These random “personal” blog posts, sprinkled throughout those promoting the new collection, are no accident. Rather, these fashionista- inspired, whimsical posts are a way for Target to promote and grow its desired image for the line.
Media Logic put its experience designing effective Facebook promotions to work for FYE and co-op partner EMI Music, and boy, did we rock it! FYEGUY’s “Make Me The FYE VIP” contest plugged into the excitement surrounding Lollapalooza 2011 with a custom post-a-video-and-vote promotion that really got people talking … and sharing. Post-a-video-and-vote promotions can generate huge traffic and engagement. But they can fizzle when the passion for the promotion is just not there. For example, a recent post-a-video promotion by Dunkin Donuts, all about the coffee with no co-op tie-in, triggered a dismal video entry rate of just 2 out of every 100,000 DD likers. FYE on the other hand generated 2 video entries for every 1,000 likers – that’s 100x better than DD. And those videos pulled in more than 7,000 total visits to vote.
Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster. Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words...
How do we keep the meaning behind the hype?
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s Walgreens and J. Crew flatline. It took a […]
As recently as just two years ago we were all okay being marketed to. Passively. And in nothing like real-time. No longer. Technological changes, specifically in mobile devices and social media, have driven a rapid evolution of our marketing culture. Today, in addition to up-to-the-second information, consumers expect sincere two-way communication between themselves and the businesses and organizations with which they would like to have relationships. Owned media – websites, social sites, stores, etc. – must now take the strategic point, ahead of traditional advertising and public relations, in branding and promotions. It’s all very exciting. But the time and resource demands of real-time engagement through owned media is stressing – and often breaking – established marketing budgets, protocols … and relationships. To meet the challenges and take advantage of the incredible communication opportunities now available, Media Logic created Zeitgeist & Coffee, a real-time marketing collaboration and management platform.
The launch of an innovative community website celebrating the Presidency and legacy of John F. Kennedy has our interests piqued – as an example of cause-related marketing and online community building… With the site launching today, we’re eager to watch how it will build engagement and inspire action.