Blogs Are All the Fashion for Retailers Seeking Influence
I’ve been a blogger in my personal life for years, so I was hardly unbiased earlier this year when The New York Times announced that short-form social media, like Facebook and Twitter, were causing the rapid decline of blogs. Even though I fell into the, ahem, older age group for whom blogging was reported as increasing slightly, I bristled at my most beloved medium being labeled out of favor. In February, an impassioned debate followed The New York Times article, “Blogs Wane as the Young Drift to Sites Like Twitter”), and the internet lit up with posts (blog posts, mainly) on both sides of the argument that everyone began to sum up as “The New York Times says blogs are dead.” Fast forward to yesterday when The New York Times’ Fashion & Style section published an article about the power of bloggers as influencers.