With the rise in digital content, it would be easy to assume that direct mail is losing relevancy. However, it remains a powerhouse in the marketing arsenal, especially for financial services with 84% of marketers saying it provides the highest ROI of any channel they use. Find out why direct mail is still so powerful.
Square was the first to introduce a combo mobile card reader and app. Since it arrived on the scene, issuers – including Bank of America and U.S. Bank – began offering similar services. But Capital One might be the only issuer using the same sub-brand for its payment reader as it does for its payment products. By calling it “Spark Pay,” the bank elevates its overall sub-brand offering and shows that Capital One’s more than a small business payment provider: it’s a complete small business banking solution.
According to a recent report, branches still play the lead role in converting contacts and leads into tangible sales, despite quickly growing alternative distribution channels. While it’s important to develop these additional channels, it is also necessary to evolve the branch experience for the future.
“Amateurish.” “Hibernation.” “Clumsily.” Three words that organizations certainly don’t want describing their social marketing efforts and practices. Unfortunately, for a majority of wealth managers and private banks, this is the reality, according to a recent study of 50 leading financial services brands.
Recognizing the potential value of loyalty programs to long-term customer relationships, new credit card offers are emerging that lure consumers away from competitors and tap the consumer bases of major retailers.
During a recent competitive audit for a big investment client, we discovered that now is the time for financial service institution to add social and mobile integration to their in-branch experiences.
The June special issue of Fast Company featured "The 100 Most Creative People in Business". The section about JP Morgan Chase Foundation's President, Kimberly Davis, caught my attention instantly because her story helps illustrate some of our own findings here at Media Logic about brand engagement, and similar transparency versus authenticity obstacles that we have encountered with our financial clients and observed in our recent research whitepaper.