Tag: fintech

Fintech in the Mailbox: Digital Companies Turn to Direct Mail for Acquisition

Fintech in the Mailbox: Digital Companies Turn to Direct Mail for Acquisition

Digital companies are turning to traditional channels like direct mail for credit card marketing and personal loan acquisition. Our experts highlight best practices and assess how DM pieces from top fintech brands hold up. Examples include DM packages from SoFi, Chime, Best Egg, Upstart, Aspire, Petal, Payoff and Lending Club.

Spilling the Tea: Fintech and Bank Marketing Envy

Spilling the Tea: Fintech and Bank Marketing Envy

Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.