Modern Marketing Manifested in Retail Design
We have a Firestone Complete Auto Care Store across the street from our office here at Media Logic. They mainly sell tires and do some other car care maintenance. I hadn’t been in the store in a year or so, but this week I had to stop in to get my wiper blades replaced (I know, I should’ve gone to Pep Boys and saved $20, but I didn’t).
Upon entering the store it was clear that the interior had been completely overhauled since my last visit. They did a really nice job. It was as if Firestone decided to tap the modern marketing ethos – facilitate conversation and establish authenticity – as their design inspiration.