Fortitech Premixes: Seeing the Benefits of Eye Health
Media Logic helped Fortitech Premixes continue their streak of successful campaigns driving sales with innovation and insight.
Media Logic helped Fortitech Premixes continue their streak of successful campaigns driving sales with innovation and insight.
Building off the success of previous campaigns, we worked with Fortitech Premixes to increase the scope of their marketing effort, developing a more robust drip email campaign, a new visually-driven microsite, print and banner ads, and special placement in an electronic trade publication that included an embedded video.
The Fortitech Premixes brand really wanted to stand out – to grab the attention of the thousands of attendees and drive them to the booth. So we came up with a creative – and attention-grabbing – solution: a coffee kiosk in the highly trafficked registration area of the trade show. It proved to be a magnet for people entering the expo facility – challenging the Fortitech Premixes team to keep up with demand.