Tag: free social marketing assessment

Bulgari topped Media Logic's Retail Social Juice Index (RSJI) Big Movers This Week proving yet again that likers the world-over love to see beautiful women in beautiful jewelry. Despite its closed Facebook timeline and a week-long lapse in updates, the luxury jeweler earned a major spike — from 3 to 179 — by posting photos of international actresses sporting Bulgari. Diapers.com made its first appearance on the Big Movers This Week with a successful giveaway of... what else?... diapers! The brand posted to Facebook, promoting the sweepstakes and earning its highest level of engagement in more than two months. And it’s worth noting that this update, from a Friday, earned more than double the engagement of similar updates posted the subsequent Tuesday and Sunday — consistent with our research indicating that Sundays are the slowest days for retail brand pages!

Bath and Body Works had a week of high earnings on Media Logic's Retail Social Juice Index (RSJI). The brand experienced a 332 point spike and became the top mover of the week by promoting four different giveaways for National Fragrance Day. During a 4-hour span, the brand instructed likers to answer riddles about specific B&BW fragrances, and as a result it received thousands of wall posts from hopeful respondents. Several status updates promoting the giveaways also received high engagement — more than 18,000 responses! A successful giveaway for the brand? Indeed, but also one that violates Facebook’s promotional guidelines, a trend that we’ve noticed popping up!

Many brands are concerned these days with how they’re performing in social media. Do they have enough likers? Is their engagement what it should be? Are they giving their followers a reason to keep coming back for more? Of course these are important things for brands to measure and analyze given the competitive and evolving social media landscape. And these are things that Media Logic critically evaluates as part of any social assessment we conduct on behalf of a brand. But what many brands don’t seem to be concerned with is how their social media streams express their brand. Perhaps what the should be asking themselves instead: Do our conversations reflect our brand personality? Is our brand voice being conveyed? Do our posts differentiate us from our competitors? Based on our evaluation, many times the answer is no.

Three of the “Big Movers This Week” on Media Logic’s Retail Social Juice Index (RSJI) successfully relied on photos – which can generate twice the engagement of other posts, according to Facebook – to connect with loyal fans.

Valentine's Day has become synonymous with gifts of chocolate, jewelry and flowers, so it's no surprise that three different flower brands topped the movers and rankers of the week on Media Logic's Retail Social Juice Index (RSJI). However, FTD, 1-800-Flowers and ProFlowers shared more than the floristry business last week, as unhappy likers overtook all three retailers' Facebook pages.

Brands, hear me loud and clear: The 140-character limit is no excuse for lack of romance. Want to whisper tweet-nothings in my ear all day? You're going to need some finesse. Here are a some brands whose Twitter streams seduce me into clicking links (reliably!) even though I know there are "just" product pages waiting for me on the other side. And you know, what? I'm also a customer.

As a way to introduce ourselves and demonstrate our expertise in marketing for a social world, Media Logic offers qualified businesses and institutions the opportunity to put us to work for a week or two, with no obligation and no fee. All that is required of you is about an hour or two of your time.

While Green Mountain Coffee’s Retail Social Juice Index (RSJI) number dropped back into regular range following its successful promotion last week, this week’s big story is Sony.

Green Mountain Coffee had a monumental week as its Retail Social Juice number climbed to 893, nearly dethroning Lowe’s as the brand with the highest-recorded score on the RSJI. However, for Green Mountain Coffee, it was for all the right reasons.