Financial Transaction Data Helps Merchants Target Consumers with Cash Gifts
Retailers want consumers to visit their stores. They especially want likely buyers to come in and browse. A “Gift Underwriting Engine” from FreeMonee, in partnership with credit and debit card issuers, helps merchants identify individuals who regularly make purchases in categories related to the merchants’ products. FreeMonee then develops campaigns to use small cash gifts to entice these potential buyers into stores.