Gen Alphas are already consuming financial products and will reach adulthood in the late 2020s. Now is the time for financial marketers to prepare and strategize on how to fine tune outreach efforts and connect with this cohort who may be the generation with the greatest spending power in history.
Even though its youngest members are still being born, Gen Alpha has the attention of financial institutions, card issuers and others in the payments space. These brands want to be prepared to attract these future consumers, and there's a lot of work to do.
Financial brands hoping to create opportunities with this emerging demographic will need to start building relationships today, walk the talk when it comes to their values and be fully digitally accessible.