Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.
Gen Alphas are already consuming financial products and will reach adulthood in the late 2020s. Now is the time for financial marketers to prepare and strategize on how to fine tune outreach efforts and connect with this cohort who may be the generation with the greatest spending power in history.
Even though its youngest members are still being born, Gen Alpha has the attention of financial institutions, card issuers and others in the payments space. These brands want to be prepared to attract these future consumers, and there's a lot of work to do.
Financial brands hoping to create opportunities with this emerging demographic will need to start building relationships today, walk the talk when it comes to their values and be fully digitally accessible.