Tag: gen Z

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.

Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]

What’s behind Gen Z spending? PYMNTS posits it may be the availability of discretionary income, since Gen Z “expects to spend just 20% of their income on housing” — far below other generations. However, Gen Z is also most likely to identify "splurging on nonessentials" as a financial stressor.

Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.

If best practices, tip sheets and examples from top brands are your love language, you’ve come to the right place! While closing out the year and setting yourself up for success in 2024, we invite you to lean on the expertise of our team, as shown in our most popular posts of 2023.

A recent Ipsos report explored what Gen Z really desires — such as a longing for stability in a post-pandemic world— and identified key needs that can inform marketing efforts. Our team examines the findings to understand how you can best speak to and serve this generation.

New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.

Our team highlights key findings in the current “Eye on Payments” report, including FS consumer preferences related to payments and engagement. In addition, we make note of PCSU’s insights and recommendations specific to the needs of each generation.

As First National Bank of Omaha demonstrates through its Dollar Belles and Dollar Bills YouTube series, providing quality financial education content can build authority and trust with younger consumers.