See how GO2bank's value proposition appeals to the underbanked while also challenging neobanks and fintechs, like Varo, Cash App, Chime, Monzo, N26, Robinhood, Simple and more.
In some new business models, the consumer is gaining power in the form of “individually designed” relationships. It is now practical – and profitable – for some financial institutions to forsake offering “a universal product” to a large audience in favor of something potentially more lucrative and valuable: a product the customer personalizes to his or her needs, lifestyle, technology usage and interests.