In late April, Walmart announced it will close Walmart Health and Walmart Health Virtual Care, five years after launching the service. Walgreens' VillageMD also shut down 160 of their primary care clinics this year after reporting a nearly $6 billion loss in the second quarter. So, what does this all mean for the healthcare landscape? We don't have a crystal ball, but we do have a few potential takeaways to share.
As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.
Changes related to inflation — like increased food prices and the rising cost of housing — are not lost on Medicare-eligible consumers who are often on a fixed income. Ahead the 2023 Medicare Annual Election Period (AEP), Medicare marketers should consider the impact of the economy. Our Healthcare Team provides a few takeaways.
See what several pioneering healthcare brands are doing in the metaverse and get early intel on the business and marketing opportunities that are likely to exist for healthcare brands in the emerging space.
As Medicare marketers, we pay close attention to the rapid growth of Medicare Advantage plans, and dual-eligible special needs plans (D-SNPs) are on the rise. The number of D-SNPs on the market rose 16.4% to 703 plans in 2021, and data from the Centers for Medicare and Medicaid Services shows enrollment rose by 22% YoY to more than 4 million at the start of 2022. In light of this substantial growth, Medicare marketers should read our blog for notable trends and statistics about the D-SNP market and dual eligible prospects.
Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.
The concept of "payvider" is not a new one the industry has tested and launched value-based partnerships between payers and providers for many years. We explore the payvider trend within the Medicare space, what these models look like and what's to come.
While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.
A key piece of value-based care is primary care, which is especially important for the senior segment. We found several examples of what payers and providers are doing to innovate and improve primary care for seniors.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.