Health Net: Sound Broker Communications
Health Net was breaking into a new market and looking to build relationships with brokers. It needed a quick way to grab attention, while clearly communicating the value Health Net brought to small business.
Direct Mail Tactics from 2014 AEP Enrollment Winners
With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.