Tag: health plan marketing

For-profit national health insurers have long dominated the market. And yet, there are hundreds of regional and local health insurers that continue to find success. How and why both co-exist is driven by the mindsets of the consumers they serve. We looked into how consumers view national and regional/local insurers – their perceptions, expectations and preferences. Here's how plans can leverage those when positioning their brands.

As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed Medicaid members ages 26-74 who may be impacted by this redetermination. We asked questions about how they make decisions about Medicaid, their knowledge of Medicaid and Medicaid-related renewals and more. Our results show widespread unawareness of the ongoing recertification process. Read our takeaways.

With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.

The Healthcare Marketing Team at Media Logic has been keeping a close eye on Walmart for a few years. With Medicare's annual election period underway, their newly launched Walmart Insurance Services is selling Medicare plans. Could Walmart Insurance Services be an opportunity for regional health insurance companies in the future?

Back in March, we wrote about how some health plans went above and beyond delivering great service to really amplify the overall customer experience. A few months later, based on lower claim totals, rising profits and policy changes, we wanted to check in on how health plans are countering revenues (and offering relief) during COVID-19.

Medicare's AEP is over... phew! Time to take a breather, right? A short one, yes, because now it's time to plan for 2020.

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.

There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.