Tag: healthcare insurers

The combination of CMS rule changes, financial pressures and the distraction of the hotly contested presidential election were already creating anxiety for payers as they prepare for the 2025 AEP. Now, you can add to the mix the uncertainty stemming from a series of lawsuits against CMS. As these lawsuits continue a trend of disruption facing the healthcare industry, here's what healthcare marketers should keep in mind.

We surveyed over 400 adults aged 65 and older about their reactions and preferences when it comes to photography and Medicare marketing.

In 2014, “$0 plan premiums” dominated many of Medicare direct mail packages. In 2015, however, insurers focused direct mail on other benefits of their plans, using $0 plan premiums as a secondary proof-point. How did this play out in the direct mail packages of United, Aetna, Cigna and Kaiser? With help from Competiscan, we reviewed some of the direct mail tactics used by each of these insurers.