Creating a new product identity for a high-end co-brand credit card has many challenges. This 4-phased approach has helped successfully create highly relevant, differentiated and ownable product identities for our clients.
Trends in the affluent/HNW space impact purchasing behavior and financial services customer mindsets. While a handful of premium credit card and retail bank marketers already do a good job of aligning marketing with these insights, there are opportunities to better sync with segment trends. Here’s a short-list of trends we’re watching for our clients.
Through work in the financial services and retail sectors, Media Logic has developed a defined and meaningful subset of expertise: marketing to affluent and high net worth consumers. While we can’t divulge everything from our vault, we can share several insights about affluent and high net worth consumers to guide you when developing programs to reach this audience.