Trustworthy (or not) and accurate (or not), consumers are using online reviews at least in part to select their healthcare providers. And as more “shopping” behaviors are adopted in healthcare, these reviews can be perceived as measurements. But what is being measured? Outcomes? Costs? Bedside manners? Patient satisfaction does not necessarily equal quality care.
Would a really big, really fun idea light a fire under your social marketing efforts? Well, you’re in luck! We’ve gathered some inspiration from outside the healthcare industry for hospital and healthcare marketers...
This bidding model may seem disconcerting, but one thing’s for sure – it brings a level of transparency to healthcare that’s never existed before.
The best idea is to keep professional social media use and personal social media use entirely separate. One way to accomplish this is for providers to contribute to the social content streams associated with their companies, professional organizations or specialties.
"If you build it, they will come." If that’s the crux your social marketing strategy, I’ve got some bad news for you: no, they probably won’t.
After marathon bombings, Boston hospitals serve as models for how important social media can be for healthcare systems in times of crisis.