What Do DSW, the Super Bowl and Ellen Have in Common? The Ability to Get Fans Excited and Engaged!
Another week, another successful social promotion from DSW. The leading fashion footwear retailer earned the top two spots on Media Logic's Retail Social Juice Index “Big Movers This Week” and the highest score among all brands – 724! The brand continued its streak of generosity by offering a special prize to every fan who correctly predicted the winner of the Super Bowl, and likers responded by passionately expressing support for their favorite team on the brand’s Facebook wall. The next day, DSW offered likers a free clutch handbag with a purchase, earning a myriad of wall posts, comments and likes… as well as more than 13,000 new fans in one day! Also jumping on the Super Bowl bandwagon were some unexpected brands—jewelers Bulgari, Pandora and Ice.com.