Building off the success of previous campaigns, we worked with Fortitech Premixes to increase the scope of their marketing effort, developing a more robust drip email campaign, a new visually-driven microsite, print and banner ads, and special placement in an electronic trade publication that included an embedded video.
Thirty-five thousand entries. One-hundred thousand store visits. Three-hundred thousand YouTube views. 10 million Facebook posts.* The numbers are impressive. They represent the level of customer engagement Wet Seal earned in its 2010 social media-driven model search. Wet Seal’s Chief Information Officer Jon Kubo related the brand’s online success to fellow retailers at a conference last month in San Francisco. The significant impact of the single promotion described above not only brings attention to Facebook, the platform that drove most of the engagement, but also entices previously-skeptical retailers to take another look at social media.
During a recent competitive audit for a big investment client, we discovered that now is the time for financial service institution to add social and mobile integration to their in-branch experiences.
Since this was the year of the Social Super Bowl (or the Not So Social Super Bowl), Media Logic thought it’d be fun to do a (non-scientific and non-representative) analysis of how social media extended and amplified the ads a couple of days out. UPDATE: see related article in Advertising Age. We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to. Here's what we learned.
I admit it, I am a smart phone newbie. According to my teenager, my old phone was from somewhere in the Neolithic age – you know 3 taps to get the letter “o” in a text. So I joined the millennium with some trepidation – as I experimented with geo-location applications. My first experience was the new “Facebook Places” mobile application. Similar to Foursquare and Gowalla, users ‘check in’ on their phone when they arrive at a destination to let their friends know where they are, as well as take advantage of special deals the location may be offering. The Gap was one of the first major retailers to experiment with FB Places, offering free jeans to 10,000 customers to check into their store using the app on Nov. 5th. After so much bad press, I was rooting for a win for the beleaguered brand. I like Gap merchandise, and now I was armed with a smart phone, and hey – we all need pants.
Can social media marketing drive B2B inbound leads? I think so. Can you be convinced?
Media Logic’s Director of Studio Services and 30-year veteran of the graphic arts addresses how the overnight preeminence of social media has impacted the marketing industry and a generation of artists who have built their careers on the technical skills and software savvy required to build beautiful, effective means of communication.
Making a connection with any target audience will only hold value if the connection you create is honest.
When market conditions change, you need to respond quickly and concisely. That could mean repositioning your product, redefining your audience or changing the vehicles you use to communicate.