The Insta-takeover: 7 Things Marketers Should Know About Instagram
Instagram was launched less than a year and a half ago, but if you haven't heard of this popular photo sharing application, you might have been living under a rock the last few months. The free application, which allows users to snap, edit and share photos to the Instagram network and other social networks, has quickly become a popular tool among consumers and brands. While the fashion industry was one of the first to swear by the application, brands ranging from Ben and Jerry’s to Southwest Airlines to Intel have joined ranks as successful "Instagraphers." With so many seemingly similar applications out there, what makes Instagram different? Why should brand marketers pay special attention to this one? Check out these seven reasons why it’s necessary to understand the relevance of Instagram and decide if your brand should be part of its Insta-takeover.