Tag: IRL

If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words...

How do we keep the meaning behind the hype?

As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit... It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.