Tag: J&P Cycles

Some new brands trended up while some RSJI veterans trended down this week on Media Logic's Retail Social Juice Index. But a closer look at the brands' social strategies shows that even the downward-trending brands aren't showing dips on the Index for negative reasons. Two retailers proved that dips on the RSJI are not always a negative for brands; sometimes they're the result of incredibly engaging posts from days prior. J&P Cycles, a brand that consistently tops the Index, turned its social efforts off for a day. The short break resulted in an 85-point dip on the RSJI after a wildly popular Memorial Day post. But the brand had no need to panic - the next day the retailer rebounded all the way back up to the number four highest ranking brand of the day.

A controversial decision by the State of Michigan sparked engagement for J&P Cycles, this week's biggest mover on Media Logic's Retail Social Juice Index (RSJI). The retailer announced that a law requiring Michigan motorcyclists to wear helmets was recently repealed, prompting likers from both sides of the argument to sound off on the decision. ... Yet another example of how political and social events can light a fire in the form of engagement for Facebook brands. Both Zales and Newegg.com used simple and effective "like-this-status" posts to amp up their Facebook interactions. When the jeweler asked fans to "Click 'like' if you love bold and stunning diamond earrings!" more than 22,000 fans responded! And Newegg took advantage of Timeline's pinning feature to promote a giveaway and used a "like-this-status" update to build promotion among 11,000 likers and counting!

There are two new contenders for the title of most social brand this Valentine's Day, and the battle couldn't be more Venus and Mars. In this corner, donning white satin and lace trunks, we have David's Bridal, whose "Share the Love" contest has propelled the brand into the top ranks of Media Logic's Retail Social Juice Index (RSJI). In the opposing corner, sporting zippers, buckles and black leather, we have J&P Cycles, a biker brand that runs a little rougher.